BIG EAST Announces Staff Additions in Marketing, Digital Operations
NEW YORK – The BIG EAST Conference has announced three new additions to its staff. Nicole Early has been named Senior Associate Commissioner, Marketing and External Affairs. Bobby Mullen has been named Senior Director, Social and Digital Media and Ben Piascik has been named Coordinator, Creative Services.
“We are very excited to welcome Nicole, Bobby and Ben to our Conference Office team and know they will all add great value to the services we provide to our member schools,” said BIG EAST Commissioner Val Ackerman.
Early spent the past 19 years at George Washington University, most recently as Associate Athletics Director/Senior Woman Administrator. Her direct responsibilities at GW included marketing, fan engagement, ticket sales and operations, multimedia and broadcast services, and licensing and brand management. She also served as the school’s liaison with Learfield/IMG and was as chair of the Atlantic 10 Marketing Committee. Prior to her time at George Washington, she served as Spirit Program Coordinator at Syracuse University and began her career working for Varsity Brands, where she was a Territory Manager for sales and camp/clinic operations. Early is a graduate of SUNY-Cortland.
Mullen has been working at BIG EAST conference member Seton Hall University for the past four years. As Assistant Athletic Director for Digital Media and Communications, he oversaw the Pirate Sports Network, handling content creation and execution of social media for several sports and the athletic department at large. Mullen also served as the primary media contact for several sports, including women’s basketball. He previously served as Athletics Communications Assistant at the University of Connecticut. Mullen is a graduate of Northeastern University.
Piascik has been the Creative Coordinator for the WNBA’s Connecticut Sun and the National Lacrosse League’s New England Black Wolves. He led video production for both teams, including all arena video elements and the creation of video and graphics for social media platforms, website and email marketing campaigns. Piascik is an alumnus of the University of Connecticut.
For Transactions – The BIG EAST Conference named Nicole Early Senior Associate Commissioner, Marketing and External Affairs. Bobby Mullen named Senior Director, Social and Digital Media. Ben Piascik named Coordinator, Creative Services.