March 12, 2014
NEW YORK -
The BIG EAST Conference, in partnership with W.S.C Sports Technologies, has announced the addition of real-time video highlights throughout the upcoming Men’s Basketball Tournament Presented by New York Life that will be distributed across multiple platforms as well as through a number of national publishers.
With all the high-flying dunks, sweet three-pointers, buzzer-beaters, top plays and much more posted in real-time on Twitter (@BIGEAST and @BIGEASTMBB), YouTube and the www.bigeast.com CBS All-Access player, all the BIG EAST Tournament action is now just one click away.
In addition to their availability on all of the BIG EAST platforms, W.S.C will also distribute the highlights through SendtoNews to national news publishers.
“The BIG EAST Conference is always looking to provide premier content for our fans and real-time highlights will allow them to experience the tournament like never before,” said BIG EAST Chief Marketing Officer Ann Crandall.
“We are delighted to partner with the BIG EAST Conference during its historic men’s basketball tournament and be a part of this marquee event,” said CEO of W.S.C Technologies Daniel Shichman. “The BIG EAST has a huge fan base, and with our technology, automatic video highlights can be produced and delivered in real-time to optimize fan engagement on every platform.”
The 2014 BIG EAST Men’s Basketball Tournament tips off Wednesday night at Madison Square Garden with No. 8 Seton Hall taking on No. 9 Butler at 7 p.m. followed by No. 7 Georgetown and No. 10 DePaul at 9:30 p.m.
About W.S.C Sports Technologies
W.S.C Sports Technologies helps broadcasters and media rights owners to engage fans and monetize their digital sports rights. The company’s technology enables automatic video generation that empowers digital video production, as well as generates customized and personalized videos according to stats, publisher’s editorial content and fans’ preferences. Using the platform, media rights owners create new revenue streams from their video assets with increased inventory, number of video views and fan engagement.