BIG EAST and Nike Announce Multi-Year Sponsorship Deal
Feb. 7, 2015
NEW YORK -
The BIG EAST and Nike announced today a multi-year partnership agreement that provides Nike with sponsorship rights to all BIG EAST Conference Championships, including the conference's men's and women's basketball tournaments. The 2015 men's tournament will be held at Madison Square Garden in New York City on March 11-14, and the 2015 women's tournament will be held at Allstate Arena in Chicago on March 7-10.
Nike basketballs will be used exclusively at both tournaments, and the brand will receive on-site benefits at each event. In addition, Nike apparel will be worn by personnel working at the conference's 20 Olympic Sport championships and the men's and women's basketball tournaments.
"The BIG EAST is very proud to team up with Nike, a worldwide leader in athletic footwear and apparel," said BIG EAST Commissioner Val Ackerman. "This partnership is a natural given our shared commitment to the game of basketball, and we look forward to building on the long-standing support Nike has provided to many of our member institutions."
"The BIG EAST is one of the most recognized and storied conferences in college athletics, and we are excited to be associated with them during their next chapter," said Michael Jackson, VP/GM Global Basketball at Nike.