NEW YORK – FOX Sports College Properties (FSCP) and the BIG EAST Conference have signed a five-year agreement to extend their integrated sales partnership agreement through the 2024-2025 academic year. Through the collaboration, the BIG EAST, FSCP and their corporate partners will continue to move forward in forging long-term agreements that provide greater support of BIG EAST athletics programs and deeper engagement with the BIG EAST brand.
This continued alliance will enhance the Conference’s marketing activation through the highest quality management of multimedia rights. FSCP will continue to help generate significant new revenues and resources that will benefit the conference’s broad-based athletics teams and its more than 3,500 student-athletes.
FSCP and the BIG EAST began their partnership in 2013, collaborating in creating and executing an integrated sales approach that includes the presenting sponsorship for all 22 BIG EAST conference championships and other highly sought-after assets, including category and official conference sponsorship levels and a wide range of BIG EAST telecast and non-telecast inventory.
“Our sales partnership with FSCP remains a perfect complement to our FOX Sports broadcast partnership, which has resulted in extraordinary national exposure for our schools, athletics programs and student-athletes,” said BIG EAST Commissioner Val Ackerman. “We look forward to continuing our joint efforts to leverage our commercial opportunities across a wide range of platforms and bring additional value to the overall BIG EAST brand.”
“Our extension with the Big East continues our very successful collaboration with Val and her team,” said Kyle Sherman, President at Home Team Sports and FOX College Sports Properties, a division of FOX Sports Media Group. “When we are able to combine the conference assets with the video rights at FOX, it is much more powerful for our sponsors. Our crossover success will only grow as marketers look for scale and efficiency.”
The BIG EAST’s diverse assets package is anchored by the BIG EAST Men's Basketball Tournament in Madison Square Garden in New York City and the Women's Basketball Tournament, currently in Chicago, and includes 20 Olympic sport championships. The 2019 BIG EAST Men’s Basketball Tournament sold out four of the five sessions at the World’s Most Famous Arena, averaging 19,756 per session and filling the Garden to 99.7 percent capacity.
Jeep has been the exclusive presenting sponsor of all 22 BIG EAST championships since 2016. SoFi, GEICO, Gatorade, Continental Tire, Primesport and Westwood One have also been long-time corporate partners of the BIG EAST.
About the BIG EAST
The BIG EAST Conference is an association of 10 nationally prominent colleges and universities that foster healthy athletic competition, community service and the pursuit of excellence in academic environments. The athletic programs of BIG EAST institutions provide national-caliber participation opportunities for more than 3,500 student-athletes on over 200 men’s and women’s teams in 22 sports. Established in 1979 and headquartered in New York City, the BIG EAST’s members are located in seven of the country’s top 36 largest media markets and include Butler University, Creighton University, DePaul University, Georgetown University, Marquette University, Providence College, St. John’s University, Seton Hall University, Villanova University and Xavier University. For more information, visit www.bigeast.com.
About Home Team Sports
Home Team Sports is a sales unit of FOX Sports that offers advertisers one-stop shopping for TV and digital media sponsorship of every MLB, NBA, and NHL home team in the U.S., reaching 90+ million homes with its platforms. Home Team Sports also encompasses Impression Sports and FOX Sports College Properties, which holds the multi-media rights for USC and the Los Angeles Memorial Coliseum, Michigan State University, Auburn, San Diego State, Georgetown, Villanova and the BIG EAST Conference. Home Team Sports also has exclusive media rights in major college conferences and conference-owned television networks, including BTN, Pac-12 Networks, the ACC and Big 12. Home Team Sports is a complete sports solution featuring branded-content platforms, commercial and program production, events, naming rights and custom brand integration in live local sports. All opportunities are available on a local, regional or national scale. Home Team Sports representation includes Sinclair-owned FOX Sports Networks (including YES and Marquee), SportsNet LA, NBC SportsNets, AT&T SportsNets, ROOT Sports NW, MSG Networks, SNY, NESN, MASN, Altitude and others.