NEW YORK – The BIG EAST Conference, in collaboration with Playfly Sports, is proud to announce the return of its 13-stop mobile tour, designed to enhance gameday celebrations for fans of its member schools. The “BIG EAST Road Trip presented by AlumniFi” is set to deliver another round of interactive experiences, traveling to each city for men’s and women’s basketball matchups and concluding at the men’s and women’s conference tournaments in March.
 
The tour will feature two hours of pre-game entertainment and activities at each stop, including free throw challenges, spirit squad and mascot appearances, photo opportunities with the BIG EAST championship trophy, and school-specific activations tailored to each campus. All activities will be open to students, alumni, and fans, providing an inclusive and exciting gameday atmosphere.

The fan-fest-style road trip will open in Omaha, Nebraska on January 10 with Creighton men’s basketball hosting the St. John’s Red Storm. More information about each stop along the mobile tour will be shared by home teams’ schools ahead of their respective games.
 
For complete details and scheduling information, visit www.BIGEAST.com/RoadTrip and follow us on social media @BIGEAST.
  
BIG EAST ROAD TRIP SCHEDULE

• Sat., January 10 (2 p.m.): St. John’s at Creighton (MBB)
• Sun., January 11 (2 p.m.): UConn at Creighton (WBB)
• Wed., January 14 (7 p.m.): Providence at Butler (WBB)
• Mon., January 19 (6 p.m.): Providence at Marquette (MBB)
• Sat., January 24 (5 p.m.): Seton Hall at DePaul (MBB)
• Sat., January 31 (1:00 p.m.): DePaul at Xavier (MBB)
• Sat., February 7 (Noon): Villanova at Georgetown (MBB)
• Mon., February 9 (6:30 p.m.): Xavier at St. John’s (MBB)
• Wed., February 11 (7 p.m.): Creighton at UConn (WBB)
• Sat., February 14 (1 p.m.): DePaul at Seton Hall (WBB)
• Sat., February 21 (5:30 p.m.): UConn at Villanova (MBB)
• Sun., February 22 (3:30 p.m.): Marquette at Villanova (WBB)
• Tue., February 24 (7:30 p.m.): Xavier at Providence (MBB)
• Sat., March 7: BIG EAST WBB Tournament (Mohegan Sun)
• Thur., March 12: BIG EAST MBB Tournament (Madison Square Garden)

 
 
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ABOUT THE BIG EAST:
The BIG EAST Conference is an association of 11 nationally prominent colleges and universities that foster healthy athletic competition, community service and the pursuit of excellence in academic environments.  The BIG EAST-sponsored athletic programs of our institutions provide national-caliber participation opportunities for more than 3,800 student-athletes on over 200 men’s and women’s teams in 22 sports.  Established in 1979 and headquartered in New York City, the BIG EAST’s members are located in eight of the country’s top 38 largest media markets and include Butler University, University of Connecticut, Creighton University, DePaul University, Georgetown University, Marquette University, Providence College, St. John’s University, Seton Hall University, Villanova University and Xavier University.  For more information, visit www.bigeast.com.
 
ABOUT PLAYFLY SPORTS
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 85% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.