As the college basketball season heats up, the BIG EAST Conference, in collaboration with Playfly Sports, is proud to announce the return of its 13-stop mobile tour, designed to enhance gameday celebrations for fans of its member schools. The "BIG EAST Road Trip" is set to deliver another round of interactive experiences, traveling to each city for men's and women's basketball matchups and concluding at the men's and women's conference tournaments in March.

The tour will feature two hours of pre-game entertainment and activities at each stop, including free throw challenges, spirit squad and mascot appearances, photo opportunities with the BIG EAST championship trophy, and school-specific activations tailored to each campus. All activities will be open to students, alumni, and fans, providing an inclusive and exciting gameday atmosphere.

Follow @BIGEAST on social media to see when BIG EAST Road Trip stops at your favorite BIG EAST school.
 

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